Vietnam: online travel and tourism ARPU

In 2020, the per user revenue of the online travel and tourism market in Vietnam decreased to around 105 U.S. dollars, a decrease by almost 10 dollar compared to 2019. While the per user revenue of the market will, according to estimates of the Statista Mobility Market Outlook begin to increase again in 2021, the pre-pandemic revenue will not be surpassed before 2023. According to estimates the per user revenue will further increasing to almost 160 U.S. dollars in 2025.

Average revenue per user of online travel and tourism segment in Vietnam from 2017 to 2025 (in U.S. dollars)

Characteristic	Average per user revenue in U.S. dollars
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Supplementary notes

*Data provided by Statista Mobility Market Outlookk are estimates
The Travel & Tourism market contains package holidays, hotel stays, private vacation rentals and cruises. Users represent the number of travelers. Well-known providers of package holidays are online travel agencies (OTAs) such as Expedia and Opodo and tour operators such as TUI. Specialized providers of hotels and private accommodation booked online are, for example, Hotels.com, Booking.com, and Airbnb. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival.

Offline bookings made, for example, in a travel agencies office or by telephone are also included in this segment

All figures are estimate. A detailed methodology can be found in the Statista Mobility Market Outlook.

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