Revenue growth of hot drinks in Kenya 2019-2028

Revenue growth of the hot drinks market in Kenya from 2019 to 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Hot Drinks market includes the Coffee, Tea, and Cocoa market. In the Hot Drinks market, products in dry form (such as powders, beans, and leaves) are covered. The drink is prepared by adding liquids, such as hot water or milk, to the product. Ready-to-Drink (RTD) Coffee and Tea products in liquid form are in the corresponding segment in the Non-Alcoholic Drinks market.

Structure:

The Hot Drinks market is divided into the Coffee market, the Tea market, and the Cocoa market.

  • The Coffee market consists of Roast Coffee in the form of ground coffee and whole beans, that is prepared with coffee machines or a French press, as well as Instant Coffee that only requires the addition of hot water.
  • The Tea market consists of black tea, green tea, and mate sold in tea bags or as loose-leaf tea.
  • The Cocoa market contains powder and powder-mixes for the preparation of cocoa drinks or hot chocolate.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per kilogram), as well as sales channels. Per capita figures refer to the whole population. The data only covers at-home sales (e.g., sales via supermarkets, hypermarkets, convenience stores). Out-of-home sales (e.g., sales in Hotels, restaurants, bars) are only shown as a separate box in the aggregated Hot Drinks market. All prices include all sales and consumption taxes and are valued at consumer prices.

In retail, the biggest player in the Hot Drinks Coffee segment is Nestlé whose Nespresso and Nescafé brands are globally recognized household names. Other important players are Jacobs Douwe Egberts (JDE), Tchibo, Starbucks, and Lavazza.
In the Tea segment, Unilever (Lipton), Associated British Foods (Twinings) and Tata Global Beverages (Tetley) are the biggest players by revenue while Nestlé is the most important player in the Cocoa realm.

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