Vietnam: social media advertisement spending

In 2020, the spending for social media advertisement in Vietnam increased to 76 million U.S. dollars. This was an increase of 9 million U.S. dollars from 2019. The Statista Digital Market Outlook estimates that spending on social media advertisement will continue to increase and reach around 110 million U.S. dollars in 2025.

Value of social media advertising spending in Vietnam from 2017 to 2025 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Outlook are estimates
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.
Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.
Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.
E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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