Penetration rate of pay-per-view (TVoD) in Europe 2018-2027

Penetration rate of the pay-per-view (TVoD) market in Europe from 2018 to 2027

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Pay-per-View offers, or Transactional-Video-on-Demand services (TVoD), are defined as time-limited access to premium video content that requires a usage-based one-time payment. Content includes movies, TV shows or series and can be downloaded or streamed to various devices for a pre-determined period of time. Top vendors of TVoD services are, for example, iTunes, Google Play or Amazon Prime Video.

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