Eastbay brand profile in the United States 2022
When it comes to sports and outdoor online shop users, brand awareness of Eastbay is at 39% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Eastbay in the United States?
In total, 11% of U.S. sports and outdoor online shop users say they like Eastbay. However, in actuality, among the 39% of U.S. respondents who know Eastbay, 28% of people like the brand.
What is the usage share of Eastbay in the United States?
All in all, 7% of sports and outdoor online shop users in the United States use Eastbay. That means, of the 39% who know the brand, 18% use them.
How loyal are the customers of Eastbay?
Around 5% of sports and outdoor online shop users in the United States say they are likely to use Eastbay again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Eastbay in the United States?
In June 2022, about 6% of U.S. sports and outdoor online shop users had heard about Eastbay in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Eastbay in the United States.
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