babylist brand profile in the United States 2022
When it comes to toys and baby online shop users, brand awareness of babylist is at 38% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is babylist in the United States?
In total, 12% of U.S. toys and baby online shop users say they like babylist. However, in actuality, among the 38% of U.S. respondents who know babylist, 32% of people like the brand.
What is the usage share of babylist in the United States?
All in all, 11% of toys and baby online shop users in the United States use babylist. That means, of the 38% who know the brand, 29% use them.
How loyal are the customers of babylist?
Around 6% of toys and baby online shop users in the United States say they are likely to use babylist again. Set in relation to the 11% usage share of the brand, this means that 55% of their customers show loyalty to the brand.
What's the buzz around babylist in the United States?
In June 2022, about 12% of U.S. toys and baby online shop users had heard about babylist in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around babylist in the United States.
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