How high is the brand awareness of potter barn kids in the United States? When it comes to toys and baby online shop users, brand awareness of potter barn kids is at 48% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is potter barn kids in the United States? In total, 9% of U.S. toys and baby online shop users say they like potter barn kids. However, in actuality, among the 48% of U.S. respondents who know potter barn kids, 19% of people like the brand.
What is the usage share of potter barn kids in the United States? All in all, 6% of toys and baby online shop users in the United States use potter barn kids. That means, of the 48% who know the brand, 12% use them.
How loyal are the customers of potter barn kids? Around 4% of toys and baby online shop users in the United States say they are likely to use potter barn kids again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around potter barn kids in the United States? In June 2022, about 7% of U.S. toys and baby online shop users had heard about potter barn kids in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around potter barn kids in the United States.
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potter barn kids brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 12, 2022). potter barn kids brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2022 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/forecasts/1252026/potter-barn-kids-toys-and-baby-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "potter barn kids brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2022." Chart. July 12, 2022. Statista. Accessed February 14, 2025. https://www.statista.com/forecasts/1252026/potter-barn-kids-toys-and-baby-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). potter barn kids brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2022. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/forecasts/1252026/potter-barn-kids-toys-and-baby-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Potter Barn Kids Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Toys and Baby Online Shop Users in The United States in 2022." Statista, Statista Inc., 12 Jul 2022, https://www.statista.com/forecasts/1252026/potter-barn-kids-toys-and-baby-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, potter barn kids brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1252026/potter-barn-kids-toys-and-baby-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited February 14, 2025)
potter barn kids brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2022 [Graph], Statista, July 12, 2022. [Online]. Available: https://www.statista.com/forecasts/1252026/potter-barn-kids-toys-and-baby-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed