The Children's Place brand profile in the United States 2022
When it comes to toys and baby online shop users, brand awareness of The Children's Place is at 64% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Children's Place in the United States?
In total, 24% of U.S. toys and baby online shop users say they like The Children's Place. However, in actuality, among the 64% of U.S. respondents who know The Children's Place, 38% of people like the brand.
What is the usage share of The Children's Place in the United States?
All in all, 18% of toys and baby online shop users in the United States use The Children's Place. That means, of the 64% who know the brand, 28% use them.
How loyal are the customers of The Children's Place?
Around 14% of toys and baby online shop users in the United States say they are likely to use The Children's Place again. Set in relation to the 18% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around The Children's Place in the United States?
In June 2022, about 11% of U.S. toys and baby online shop users had heard about The Children's Place in the media, on social media, or in advertising over the past three months. Of the 64% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around The Children's Place in the United States.
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