Binny's brand profile in the United States 2022
When it comes to beverage online shop users, brand awareness of Binny's is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Binny's in the United States?
In total, 12% of U.S. beverage online shop users say they like Binny's. However, in actuality, among the 35% of U.S. respondents who know Binny's, 34% of people like the brand.
What is the usage share of Binny's in the United States?
All in all, 11% of beverage online shop users in the United States use Binny's. That means, of the 35% who know the brand, 31% use them.
How loyal are the customers of Binny's?
Around 7% of beverage online shop users in the United States say they are likely to use Binny's again. Set in relation to the 11% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around Binny's in the United States?
In July 2022, about 14% of U.S. beverage online shop users had heard about Binny's in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Binny's in the United States.
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