How high is the brand awareness of Lenovo in the United States? When it comes to consumer electronics online shop users, brand awareness of Lenovo is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lenovo in the United States? In total, 16% of U.S. consumer electronics online shop users say they like Lenovo. However, in actuality, among the 59% of U.S. respondents who know Lenovo, 27% of people like the brand.
What is the usage share of Lenovo in the United States? All in all, 8% of consumer electronics online shop users in the United States use Lenovo. That means, of the 59% who know the brand, 14% use them.
How loyal are the customers of Lenovo? Around 5% of consumer electronics online shop users in the United States say they are likely to use Lenovo again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Lenovo in the United States? In July 2022, about 8% of U.S. consumer electronics online shop users had heard about Lenovo in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Lenovo in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Lenovo brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022
respondents who use Consumer electronics online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Consumer electronics online shops, which of the following brands do you like?
Brand usage: When it comes to Consumer electronics online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Consumer electronics online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 22, 2022). Lenovo brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/forecasts/1252082/lenovo-consumer-electronics-online-shops-brand-profile-in-the-united-states
Statista. "Lenovo brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022." Chart. July 22, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/forecasts/1252082/lenovo-consumer-electronics-online-shops-brand-profile-in-the-united-states
Statista. (2022). Lenovo brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/forecasts/1252082/lenovo-consumer-electronics-online-shops-brand-profile-in-the-united-states
Statista. "Lenovo Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Consumer Electronics Online Shop Users in The United States in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252082/lenovo-consumer-electronics-online-shops-brand-profile-in-the-united-states
Statista, Lenovo brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1252082/lenovo-consumer-electronics-online-shops-brand-profile-in-the-united-states (last visited December 05, 2024)
Lenovo brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252082/lenovo-consumer-electronics-online-shops-brand-profile-in-the-united-states