How high is the brand awareness of Office Depot in the United States? When it comes to consumer electronics online shop users, brand awareness of Office Depot is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Office Depot in the United States? In total, 20% of U.S. consumer electronics online shop users say they like Office Depot. However, in actuality, among the 84% of U.S. respondents who know Office Depot, 24% of people like the brand.
What is the usage share of Office Depot in the United States? All in all, 11% of consumer electronics online shop users in the United States use Office Depot. That means, of the 84% who know the brand, 13% use them.
How loyal are the customers of Office Depot? Around 8% of consumer electronics online shop users in the United States say they are likely to use Office Depot again. Set in relation to the 11% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Office Depot in the United States? In July 2022, about 14% of U.S. consumer electronics online shop users had heard about Office Depot in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Office Depot in the United States.
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Office Depot brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022
respondents who use Consumer electronics online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Consumer electronics online shops, which of the following brands do you like?
Brand usage: When it comes to Consumer electronics online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Consumer electronics online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Office Depot brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/forecasts/1252084/office-depot-consumer-electronics-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Office Depot brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022." Chart. July 22, 2022. Statista. Accessed February 10, 2025. https://www.statista.com/forecasts/1252084/office-depot-consumer-electronics-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. (2022). Office Depot brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/forecasts/1252084/office-depot-consumer-electronics-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista. "Office Depot Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Consumer Electronics Online Shop Users in The United States in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252084/office-depot-consumer-electronics-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed
Statista, Office Depot brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1252084/office-depot-consumer-electronics-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed (last visited February 10, 2025)
Office Depot brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252084/office-depot-consumer-electronics-online-shops-brand-profile-in-the-united-states?__sso_cookie_checker=failed