Sam's club brand profile in the United States 2022
When it comes to consumer electronics online shop users, brand awareness of Sam's club is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sam's club in the United States?
In total, 22% of U.S. consumer electronics online shop users say they like Sam's club. However, in actuality, among the 88% of U.S. respondents who know Sam's club, 25% of people like the brand.
What is the usage share of Sam's club in the United States?
All in all, 15% of consumer electronics online shop users in the United States use Sam's club. That means, of the 88% who know the brand, 17% use them.
How loyal are the customers of Sam's club?
Around 10% of consumer electronics online shop users in the United States say they are likely to use Sam's club again. Set in relation to the 15% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Sam's club in the United States?
In July 2022, about 15% of U.S. consumer electronics online shop users had heard about Sam's club in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Sam's club in the United States.
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