How high is the brand awareness of heycar in the UK? When it comes to car and motorcycle online shop users, brand awareness of heycar is at 50% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is heycar in the UK? In total, 7% of UK car and motorcycle online shop users say they like heycar. However, in actuality, among the 50% of UK respondents who know heycar, 14% of people like the brand.
What is the usage share of heycar in the UK? All in all, 7% of car and motorcycle online shop users in the UK use heycar. That means, of the 50% who know the brand, 14% use them.
How loyal are the customers of heycar? Around 4% of car and motorcycle online shop users in the UK say they are likely to use heycar again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around heycar in the UK? In July 2022, about 7% of UK car and motorcycle online shop users had heard about heycar in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around heycar in the UK.
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heycar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to car & motorcycle online shops, which of the following brands do you like?
Brand usage: When it comes to car & motorcycle online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to car & motorcycle online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). heycar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/forecasts/1252198/heycar-car-and-motorcycle-online-shops-brand-profile-in-the-uk
Statista. "heycar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed October 10, 2024. https://www.statista.com/forecasts/1252198/heycar-car-and-motorcycle-online-shops-brand-profile-in-the-uk
Statista. (2022). heycar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/forecasts/1252198/heycar-car-and-motorcycle-online-shops-brand-profile-in-the-uk
Statista. "Heycar Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Car and Motorcycle Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252198/heycar-car-and-motorcycle-online-shops-brand-profile-in-the-uk
Statista, heycar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252198/heycar-car-and-motorcycle-online-shops-brand-profile-in-the-uk (last visited October 10, 2024)
heycar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252198/heycar-car-and-motorcycle-online-shops-brand-profile-in-the-uk