How high is the brand awareness of BuyaCar in the UK? When it comes to car and motorcycle online shop users, brand awareness of BuyaCar is at 54% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BuyaCar in the UK? In total, 14% of UK car and motorcycle online shop users say they like BuyaCar. However, in actuality, among the 54% of UK respondents who know BuyaCar, 26% of people like the brand.
What is the usage share of BuyaCar in the UK? All in all, 16% of car and motorcycle online shop users in the UK use BuyaCar. That means, of the 54% who know the brand, 30% use them.
How loyal are the customers of BuyaCar? Around 7% of car and motorcycle online shop users in the UK say they are likely to use BuyaCar again. Set in relation to the 16% usage share of the brand, this means that 44% of their customers show loyalty to the brand.
What's the buzz around BuyaCar in the UK? In July 2022, about 13% of UK car and motorcycle online shop users had heard about BuyaCar in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around BuyaCar in the UK.
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BuyaCar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to car & motorcycle online shops, which of the following brands do you like?
Brand usage: When it comes to car & motorcycle online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to car & motorcycle online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). BuyaCar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/forecasts/1252202/buyacar-car-and-motorcycle-online-shops-brand-profile-in-the-uk
Statista. "BuyaCar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/forecasts/1252202/buyacar-car-and-motorcycle-online-shops-brand-profile-in-the-uk
Statista. (2022). BuyaCar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/forecasts/1252202/buyacar-car-and-motorcycle-online-shops-brand-profile-in-the-uk
Statista. "Buyacar Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Car and Motorcycle Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252202/buyacar-car-and-motorcycle-online-shops-brand-profile-in-the-uk
Statista, BuyaCar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252202/buyacar-car-and-motorcycle-online-shops-brand-profile-in-the-uk (last visited December 04, 2024)
BuyaCar brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252202/buyacar-car-and-motorcycle-online-shops-brand-profile-in-the-uk