allbeauty brand profile in the UK 2022
When it comes to beauty and health online shop users, brand awareness of allbeauty is at 31% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is allbeauty in the UK?
In total, 7% of UK beauty and health online shop users say they like allbeauty. However, in actuality, among the 31% of UK respondents who know allbeauty, 23% of people like the brand.
What is the usage share of allbeauty in the UK?
All in all, 4% of beauty and health online shop users in the UK use allbeauty. That means, of the 31% who know the brand, 13% use them.
How loyal are the customers of allbeauty?
Around 3% of beauty and health online shop users in the UK say they are likely to use allbeauty again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around allbeauty in the UK?
In July 2022, about 4% of UK beauty and health online shop users had heard about allbeauty in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around allbeauty in the UK.
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