Cult Beauty brand profile in the UK 2022
How high is the brand awareness of Cult Beauty in the UK?
When it comes to beauty and health online shop users, brand awareness of Cult Beauty is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cult Beauty in the UK?
In total, 12% of UK beauty and health online shop users say they like Cult Beauty. However, in actuality, among the 36% of UK respondents who know Cult Beauty, 33% of people like the brand.
What is the usage share of Cult Beauty in the UK?
All in all, 9% of beauty and health online shop users in the UK use Cult Beauty. That means, of the 36% who know the brand, 25% use them.
How loyal are the customers of Cult Beauty?
Around 7% of beauty and health online shop users in the UK say they are likely to use Cult Beauty again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Cult Beauty in the UK?
In July 2022, about 7% of UK beauty and health online shop users had heard about Cult Beauty in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Cult Beauty in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of Cult Beauty is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cult Beauty in the UK?
In total, 12% of UK beauty and health online shop users say they like Cult Beauty. However, in actuality, among the 36% of UK respondents who know Cult Beauty, 33% of people like the brand.
What is the usage share of Cult Beauty in the UK?
All in all, 9% of beauty and health online shop users in the UK use Cult Beauty. That means, of the 36% who know the brand, 25% use them.
How loyal are the customers of Cult Beauty?
Around 7% of beauty and health online shop users in the UK say they are likely to use Cult Beauty again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Cult Beauty in the UK?
In July 2022, about 7% of UK beauty and health online shop users had heard about Cult Beauty in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Cult Beauty in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
