fragrancedirect brand profile in the UK 2022
How high is the brand awareness of fragrancedirect in the UK?
When it comes to beauty and health online shop users, brand awareness of fragrancedirect is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is fragrancedirect in the UK?
In total, 12% of UK beauty and health online shop users say they like fragrancedirect. However, in actuality, among the 43% of UK respondents who know fragrancedirect, 28% of people like the brand.
What is the usage share of fragrancedirect in the UK?
All in all, 7% of beauty and health online shop users in the UK use fragrancedirect. That means, of the 43% who know the brand, 16% use them.
How loyal are the customers of fragrancedirect?
Around 5% of beauty and health online shop users in the UK say they are likely to use fragrancedirect again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around fragrancedirect in the UK?
In July 2022, about 6% of UK beauty and health online shop users had heard about fragrancedirect in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around fragrancedirect in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of fragrancedirect is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is fragrancedirect in the UK?
In total, 12% of UK beauty and health online shop users say they like fragrancedirect. However, in actuality, among the 43% of UK respondents who know fragrancedirect, 28% of people like the brand.
What is the usage share of fragrancedirect in the UK?
All in all, 7% of beauty and health online shop users in the UK use fragrancedirect. That means, of the 43% who know the brand, 16% use them.
How loyal are the customers of fragrancedirect?
Around 5% of beauty and health online shop users in the UK say they are likely to use fragrancedirect again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around fragrancedirect in the UK?
In July 2022, about 6% of UK beauty and health online shop users had heard about fragrancedirect in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around fragrancedirect in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
