The Fragrance Shop brand profile in the UK 2022
How high is the brand awareness of The Fragrance Shop in the UK?
When it comes to beauty and health online shop users, brand awareness of The Fragrance Shop is at 77% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Fragrance Shop in the UK?
In total, 25% of UK beauty and health online shop users say they like The Fragrance Shop. However, in actuality, among the 77% of UK respondents who know The Fragrance Shop, 32% of people like the brand.
What is the usage share of The Fragrance Shop in the UK?
All in all, 16% of beauty and health online shop users in the UK use The Fragrance Shop. That means, of the 77% who know the brand, 21% use them.
How loyal are the customers of The Fragrance Shop?
Around 12% of beauty and health online shop users in the UK say they are likely to use The Fragrance Shop again. Set in relation to the 16% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around The Fragrance Shop in the UK?
In July 2022, about 9% of UK beauty and health online shop users had heard about The Fragrance Shop in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around The Fragrance Shop in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of The Fragrance Shop is at 77% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Fragrance Shop in the UK?
In total, 25% of UK beauty and health online shop users say they like The Fragrance Shop. However, in actuality, among the 77% of UK respondents who know The Fragrance Shop, 32% of people like the brand.
What is the usage share of The Fragrance Shop in the UK?
All in all, 16% of beauty and health online shop users in the UK use The Fragrance Shop. That means, of the 77% who know the brand, 21% use them.
How loyal are the customers of The Fragrance Shop?
Around 12% of beauty and health online shop users in the UK say they are likely to use The Fragrance Shop again. Set in relation to the 16% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around The Fragrance Shop in the UK?
In July 2022, about 9% of UK beauty and health online shop users had heard about The Fragrance Shop in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around The Fragrance Shop in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
