The Wine Society brand profile in the UK 2022
How high is the brand awareness of The Wine Society in the UK?
When it comes to beverage online shop users, brand awareness of The Wine Society is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Wine Society in the UK?
In total, 14% of UK beverage online shop users say they like The Wine Society. However, in actuality, among the 47% of UK respondents who know The Wine Society, 30% of people like the brand.
What is the usage share of The Wine Society in the UK?
All in all, 10% of beverage online shop users in the UK use The Wine Society. That means, of the 47% who know the brand, 21% use them.
How loyal are the customers of The Wine Society?
Around 8% of beverage online shop users in the UK say they are likely to use The Wine Society again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around The Wine Society in the UK?
In July 2022, about 8% of UK beverage online shop users had heard about The Wine Society in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around The Wine Society in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beverage online shop users, brand awareness of The Wine Society is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Wine Society in the UK?
In total, 14% of UK beverage online shop users say they like The Wine Society. However, in actuality, among the 47% of UK respondents who know The Wine Society, 30% of people like the brand.
What is the usage share of The Wine Society in the UK?
All in all, 10% of beverage online shop users in the UK use The Wine Society. That means, of the 47% who know the brand, 21% use them.
How loyal are the customers of The Wine Society?
Around 8% of beverage online shop users in the UK say they are likely to use The Wine Society again. Set in relation to the 10% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around The Wine Society in the UK?
In July 2022, about 8% of UK beverage online shop users had heard about The Wine Society in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around The Wine Society in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
