How high is the brand awareness of AO in the UK? When it comes to consumer electronics online shop users, brand awareness of AO is at 78% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is AO in the UK? In total, 21% of UK consumer electronics online shop users say they like AO. However, in actuality, among the 78% of UK respondents who know AO, 27% of people like the brand.
What is the usage share of AO in the UK? All in all, 13% of consumer electronics online shop users in the UK use AO. That means, of the 78% who know the brand, 17% use them.
How loyal are the customers of AO? Around 9% of consumer electronics online shop users in the UK say they are likely to use AO again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around AO in the UK? In July 2022, about 19% of UK consumer electronics online shop users had heard about AO in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around AO in the UK.
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AO brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022
respondents who use Consumer electronics online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Consumer electronics online shops, which of the following brands do you like?
Brand usage: When it comes to Consumer electronics online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Consumer electronics online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). AO brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/forecasts/1252248/ao-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista. "AO brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed October 15, 2024. https://www.statista.com/forecasts/1252248/ao-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista. (2022). AO brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/forecasts/1252248/ao-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista. "Ao Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Consumer Electronics Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252248/ao-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista, AO brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252248/ao-consumer-electronics-online-shops-brand-profile-in-the-uk (last visited October 15, 2024)
AO brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252248/ao-consumer-electronics-online-shops-brand-profile-in-the-uk