How high is the brand awareness of ebuyer in the UK? When it comes to consumer electronics online shop users, brand awareness of ebuyer is at 34% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ebuyer in the UK? In total, 8% of UK consumer electronics online shop users say they like ebuyer. However, in actuality, among the 34% of UK respondents who know ebuyer, 24% of people like the brand.
What is the usage share of ebuyer in the UK? All in all, 5% of consumer electronics online shop users in the UK use ebuyer. That means, of the 34% who know the brand, 15% use them.
How loyal are the customers of ebuyer? Around 3% of consumer electronics online shop users in the UK say they are likely to use ebuyer again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around ebuyer in the UK? In July 2022, about 4% of UK consumer electronics online shop users had heard about ebuyer in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around ebuyer in the UK.
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ebuyer brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022
respondents who use Consumer electronics online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Consumer electronics online shops, which of the following brands do you like?
Brand usage: When it comes to Consumer electronics online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Consumer electronics online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). ebuyer brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022 [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/forecasts/1252251/ebuyer-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista. "ebuyer brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed October 11, 2024. https://www.statista.com/forecasts/1252251/ebuyer-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista. (2022). ebuyer brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/forecasts/1252251/ebuyer-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista. "Ebuyer Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Consumer Electronics Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252251/ebuyer-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista, ebuyer brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252251/ebuyer-consumer-electronics-online-shops-brand-profile-in-the-uk (last visited October 11, 2024)
ebuyer brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252251/ebuyer-consumer-electronics-online-shops-brand-profile-in-the-uk