littlewoods brand profile in the UK 2022
How high is the brand awareness of littlewoods in the UK?
When it comes to consumer electronics online shop users, brand awareness of littlewoods is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is littlewoods in the UK?
In total, 9% of UK consumer electronics online shop users say they like littlewoods. However, in actuality, among the 81% of UK respondents who know littlewoods, 11% of people like the brand.
What is the usage share of littlewoods in the UK?
All in all, 5% of consumer electronics online shop users in the UK use littlewoods. That means, of the 81% who know the brand, 6% use them.
How loyal are the customers of littlewoods?
Around 3% of consumer electronics online shop users in the UK say they are likely to use littlewoods again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around littlewoods in the UK?
In July 2022, about 6% of UK consumer electronics online shop users had heard about littlewoods in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around littlewoods in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of littlewoods is at 81% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is littlewoods in the UK?
In total, 9% of UK consumer electronics online shop users say they like littlewoods. However, in actuality, among the 81% of UK respondents who know littlewoods, 11% of people like the brand.
What is the usage share of littlewoods in the UK?
All in all, 5% of consumer electronics online shop users in the UK use littlewoods. That means, of the 81% who know the brand, 6% use them.
How loyal are the customers of littlewoods?
Around 3% of consumer electronics online shop users in the UK say they are likely to use littlewoods again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around littlewoods in the UK?
In July 2022, about 6% of UK consumer electronics online shop users had heard about littlewoods in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around littlewoods in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
