ITS brand profile in the UK 2022
How high is the brand awareness of ITS in the UK?
When it comes to DIY and garden online shop users, brand awareness of ITS is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ITS in the UK?
In total, 5% of UK DIY and garden online shop users say they like ITS. However, in actuality, among the 20% of UK respondents who know ITS, 25% of people like the brand.
What is the usage share of ITS in the UK?
All in all, 5% of DIY and garden online shop users in the UK use ITS. That means, of the 20% who know the brand, 25% use them.
How loyal are the customers of ITS?
Around 2% of DIY and garden online shop users in the UK say they are likely to use ITS again. Set in relation to the 5% usage share of the brand, this means that 40% of their customers show loyalty to the brand.
What's the buzz around ITS in the UK?
In July 2022, about 5% of UK DIY and garden online shop users had heard about ITS in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around ITS in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of ITS is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ITS in the UK?
In total, 5% of UK DIY and garden online shop users say they like ITS. However, in actuality, among the 20% of UK respondents who know ITS, 25% of people like the brand.
What is the usage share of ITS in the UK?
All in all, 5% of DIY and garden online shop users in the UK use ITS. That means, of the 20% who know the brand, 25% use them.
How loyal are the customers of ITS?
Around 2% of DIY and garden online shop users in the UK say they are likely to use ITS again. Set in relation to the 5% usage share of the brand, this means that 40% of their customers show loyalty to the brand.
What's the buzz around ITS in the UK?
In July 2022, about 5% of UK DIY and garden online shop users had heard about ITS in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around ITS in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
