Jewson brand profile in the UK 2022
When it comes to DIY and garden online shop users, brand awareness of Jewson is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jewson in the UK?
In total, 14% of UK DIY and garden online shop users say they like Jewson. However, in actuality, among the 72% of UK respondents who know Jewson, 19% of people like the brand.
What is the usage share of Jewson in the UK?
All in all, 9% of DIY and garden online shop users in the UK use Jewson. That means, of the 72% who know the brand, 12% use them.
How loyal are the customers of Jewson?
Around 5% of DIY and garden online shop users in the UK say they are likely to use Jewson again. Set in relation to the 9% usage share of the brand, this means that 56% of their customers show loyalty to the brand.
What's the buzz around Jewson in the UK?
In July 2022, about 8% of UK DIY and garden online shop users had heard about Jewson in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Jewson in the UK.
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