How high is the brand awareness of Selco in the UK? When it comes to DIY and garden online shop users, brand awareness of Selco is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Selco in the UK? In total, 9% of UK DIY and garden online shop users say they like Selco. However, in actuality, among the 36% of UK respondents who know Selco, 25% of people like the brand.
What is the usage share of Selco in the UK? All in all, 7% of DIY and garden online shop users in the UK use Selco. That means, of the 36% who know the brand, 19% use them.
How loyal are the customers of Selco? Around 4% of DIY and garden online shop users in the UK say they are likely to use Selco again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Selco in the UK? In July 2022, about 6% of UK DIY and garden online shop users had heard about Selco in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Selco in the UK.
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Selco brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Selco brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/forecasts/1252266/selco-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Selco brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/forecasts/1252266/selco-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. (2022). Selco brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/forecasts/1252266/selco-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Selco Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252266/selco-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista, Selco brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252266/selco-diy-and-garden-online-shops-brand-profile-in-the-uk (last visited November 05, 2024)
Selco brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252266/selco-diy-and-garden-online-shops-brand-profile-in-the-uk