How high is the brand awareness of Toolstation in the UK? When it comes to DIY and garden online shop users, brand awareness of Toolstation is at 78% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Toolstation in the UK? In total, 18% of UK DIY and garden online shop users say they like Toolstation. However, in actuality, among the 78% of UK respondents who know Toolstation, 23% of people like the brand.
What is the usage share of Toolstation in the UK? All in all, 11% of DIY and garden online shop users in the UK use Toolstation. That means, of the 78% who know the brand, 14% use them.
How loyal are the customers of Toolstation? Around 9% of DIY and garden online shop users in the UK say they are likely to use Toolstation again. Set in relation to the 11% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Toolstation in the UK? In July 2022, about 9% of UK DIY and garden online shop users had heard about Toolstation in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Toolstation in the UK.
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Toolstation brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Toolstation brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph]. In Statista. Retrieved November 06, 2024, from https://www.statista.com/forecasts/1252271/toolstation-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Toolstation brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed November 06, 2024. https://www.statista.com/forecasts/1252271/toolstation-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. (2022). Toolstation brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: November 06, 2024. https://www.statista.com/forecasts/1252271/toolstation-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Toolstation Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252271/toolstation-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista, Toolstation brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252271/toolstation-diy-and-garden-online-shops-brand-profile-in-the-uk (last visited November 06, 2024)
Toolstation brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252271/toolstation-diy-and-garden-online-shops-brand-profile-in-the-uk