River Island brand profile in the UK 2022
How high is the brand awareness of River Island in the UK?
When it comes to fashion online shop users, brand awareness of River Island is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is River Island in the UK?
In total, 28% of UK fashion online shop users say they like River Island. However, in actuality, among the 93% of UK respondents who know River Island, 30% of people like the brand.
What is the usage share of River Island in the UK?
All in all, 18% of fashion online shop users in the UK use River Island. That means, of the 93% who know the brand, 19% use them.
How loyal are the customers of River Island?
Around 13% of fashion online shop users in the UK say they are likely to use River Island again. Set in relation to the 18% usage share of the brand, this means that 72% of their customers show loyalty to the brand.
What's the buzz around River Island in the UK?
In July 2022, about 11% of UK fashion online shop users had heard about River Island in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around River Island in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of River Island is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is River Island in the UK?
In total, 28% of UK fashion online shop users say they like River Island. However, in actuality, among the 93% of UK respondents who know River Island, 30% of people like the brand.
What is the usage share of River Island in the UK?
All in all, 18% of fashion online shop users in the UK use River Island. That means, of the 93% who know the brand, 19% use them.
How loyal are the customers of River Island?
Around 13% of fashion online shop users in the UK say they are likely to use River Island again. Set in relation to the 18% usage share of the brand, this means that 72% of their customers show loyalty to the brand.
What's the buzz around River Island in the UK?
In July 2022, about 11% of UK fashion online shop users had heard about River Island in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around River Island in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
