How high is the brand awareness of Argos in the UK? When it comes to furniture online shop users, brand awareness of Argos is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Argos in the UK? In total, 51% of UK furniture online shop users say they like Argos. However, in actuality, among the 94% of UK respondents who know Argos, 54% of people like the brand.
What is the usage share of Argos in the UK? All in all, 46% of furniture online shop users in the UK use Argos. That means, of the 94% who know the brand, 49% use them.
How loyal are the customers of Argos? Around 40% of furniture online shop users in the UK say they are likely to use Argos again. Set in relation to the 46% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Argos in the UK? In July 2022, about 36% of UK furniture online shop users had heard about Argos in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Argos in the UK.
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Argos brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Furniture online shops, which of the following brands do you like?
Brand usage: When it comes to Furniture online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Furniture online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Argos brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/forecasts/1252296/argos-furniture-online-shops-brand-profile-in-the-uk
Statista. "Argos brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed December 07, 2024. https://www.statista.com/forecasts/1252296/argos-furniture-online-shops-brand-profile-in-the-uk
Statista. (2022). Argos brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/forecasts/1252296/argos-furniture-online-shops-brand-profile-in-the-uk
Statista. "Argos Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Furniture Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252296/argos-furniture-online-shops-brand-profile-in-the-uk
Statista, Argos brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252296/argos-furniture-online-shops-brand-profile-in-the-uk (last visited December 07, 2024)
Argos brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252296/argos-furniture-online-shops-brand-profile-in-the-uk