Argos brand profile in the UK 2022
When it comes to furniture online shop users, brand awareness of Argos is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Argos in the UK?
In total, 51% of UK furniture online shop users say they like Argos. However, in actuality, among the 94% of UK respondents who know Argos, 54% of people like the brand.
What is the usage share of Argos in the UK?
All in all, 46% of furniture online shop users in the UK use Argos. That means, of the 94% who know the brand, 49% use them.
How loyal are the customers of Argos?
Around 40% of furniture online shop users in the UK say they are likely to use Argos again. Set in relation to the 46% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Argos in the UK?
In July 2022, about 36% of UK furniture online shop users had heard about Argos in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Argos in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.