How high is the brand awareness of Dreams in the UK? When it comes to furniture online shop users, brand awareness of Dreams is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dreams in the UK? In total, 23% of UK furniture online shop users say they like Dreams. However, in actuality, among the 88% of UK respondents who know Dreams, 26% of people like the brand.
What is the usage share of Dreams in the UK? All in all, 14% of furniture online shop users in the UK use Dreams. That means, of the 88% who know the brand, 16% use them.
How loyal are the customers of Dreams? Around 9% of furniture online shop users in the UK say they are likely to use Dreams again. Set in relation to the 14% usage share of the brand, this means that 64% of their customers show loyalty to the brand.
What's the buzz around Dreams in the UK? In July 2022, about 24% of UK furniture online shop users had heard about Dreams in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Dreams in the UK.
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Dreams brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Furniture online shops, which of the following brands do you like?
Brand usage: When it comes to Furniture online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Furniture online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Dreams brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/forecasts/1252299/dreams-furniture-online-shops-brand-profile-in-the-uk
Statista. "Dreams brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed October 04, 2024. https://www.statista.com/forecasts/1252299/dreams-furniture-online-shops-brand-profile-in-the-uk
Statista. (2022). Dreams brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/forecasts/1252299/dreams-furniture-online-shops-brand-profile-in-the-uk
Statista. "Dreams Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Furniture Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252299/dreams-furniture-online-shops-brand-profile-in-the-uk
Statista, Dreams brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252299/dreams-furniture-online-shops-brand-profile-in-the-uk (last visited October 04, 2024)
Dreams brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252299/dreams-furniture-online-shops-brand-profile-in-the-uk