How high is the brand awareness of ROKiT in the UK? When it comes to second-hand apparel online shop users, brand awareness of ROKiT is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ROKiT in the UK? In total, 3% of UK second-hand apparel online shop users say they like ROKiT. However, in actuality, among the 21% of UK respondents who know ROKiT, 14% of people like the brand.
What is the usage share of ROKiT in the UK? All in all, 3% of second-hand apparel online shop users in the UK use ROKiT. That means, of the 21% who know the brand, 14% use them.
How loyal are the customers of ROKiT? Around 1% of second-hand apparel online shop users in the UK say they are likely to use ROKiT again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around ROKiT in the UK? In July 2022, about 2% of UK second-hand apparel online shop users had heard about ROKiT in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around ROKiT in the UK.
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ROKiT brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022
respondents who use second-hand apparel online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). ROKiT brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/forecasts/1252320/rokit-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. "ROKiT brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed December 12, 2024. https://www.statista.com/forecasts/1252320/rokit-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. (2022). ROKiT brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/forecasts/1252320/rokit-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. "Rokit Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Second-hand Apparel Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252320/rokit-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista, ROKiT brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252320/rokit-second-hand-apparel-online-shops-brand-profile-in-the-uk (last visited December 12, 2024)
ROKiT brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252320/rokit-second-hand-apparel-online-shops-brand-profile-in-the-uk