American Golf brand profile in the UK 2022
When it comes to sports and outdoor online shop users, brand awareness of American Golf is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is American Golf in the UK?
In total, 7% of UK sports and outdoor online shop users say they like American Golf. However, in actuality, among the 43% of UK respondents who know American Golf, 16% of people like the brand.
What is the usage share of American Golf in the UK?
All in all, 5% of sports and outdoor online shop users in the UK use American Golf. That means, of the 43% who know the brand, 12% use them.
How loyal are the customers of American Golf?
Around 2% of sports and outdoor online shop users in the UK say they are likely to use American Golf again. Set in relation to the 5% usage share of the brand, this means that 40% of their customers show loyalty to the brand.
What's the buzz around American Golf in the UK?
In July 2022, about 6% of UK sports and outdoor online shop users had heard about American Golf in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around American Golf in the UK.
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