Frugi brand profile in the UK 2022
How high is the brand awareness of Frugi in the UK?
When it comes to toys and baby online shop users, brand awareness of Frugi is at 26% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Frugi in the UK?
In total, 7% of UK toys and baby online shop users say they like Frugi. However, in actuality, among the 26% of UK respondents who know Frugi, 27% of people like the brand.
What is the usage share of Frugi in the UK?
All in all, 6% of toys and baby online shop users in the UK use Frugi. That means, of the 26% who know the brand, 23% use them.
How loyal are the customers of Frugi?
Around 3% of toys and baby online shop users in the UK say they are likely to use Frugi again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Frugi in the UK?
In July 2022, about 4% of UK toys and baby online shop users had heard about Frugi in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Frugi in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to toys and baby online shop users, brand awareness of Frugi is at 26% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Frugi in the UK?
In total, 7% of UK toys and baby online shop users say they like Frugi. However, in actuality, among the 26% of UK respondents who know Frugi, 27% of people like the brand.
What is the usage share of Frugi in the UK?
All in all, 6% of toys and baby online shop users in the UK use Frugi. That means, of the 26% who know the brand, 23% use them.
How loyal are the customers of Frugi?
Around 3% of toys and baby online shop users in the UK say they are likely to use Frugi again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Frugi in the UK?
In July 2022, about 4% of UK toys and baby online shop users had heard about Frugi in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Frugi in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
