Revenue of the European TV market 2017-2027, by segment

Revenue of the traditional TV and home video market in Europe from 2017 to 2027, by segment

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Supplementary notes

The Traditional TV & Home Video subsegment includes online and offline-generated consumer spending on pay-TV subscriptions, physical home video revenues, public TV licence fees, and TV advertising.
Pay-TV subscriptions encompass cable TV, satellite TV, Internet protocol TV, and digital terrestrial TV services, whereas physical home video is the aggregated revenue generated by all DVD and Blu-ray sales.
Usually, households pay public licence fees in one amount, but this charge can be broken down to TV and radio licence fees. The public TV licence fees subsegment contains the charges used to fund TV broadcasts. This can be paid on a monthly, quarterly, or yearly basis. Public licence fees that are collected in the form of a tax (e.g. income tax in the Nordic countries) are not included in this subsegment. Public licence fees are mainly existing in European countries with some exceptions (e.g. South Africa, Japan, South Korea), in other countries, public tv and radio channels are either supported by taxes (e.g. Finland) or directly by the governments.
TV Advertising includes all ad spending for moving image formats broadcasted over traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered over Internet Protocol networks (IPTV). It covers all ad spending for pay-TV operators and networks as well as free-to-air networks and free-to-air spin-off digital channels from terrestrial network operators. This segment does not include online TV advertising (e.g., ad spending for TV viewed online and delivered by traditional broadcasters via their websites).
TV users are defined as all individuals who use TV devices. Terrestrial television uses traditional antennas that transmit analog signals. In most parts of the world, analog terrestrial TV has undergone a digital switchover (DSO) to digital terrestrial TV. For digital terrestrial TV, television broadcast stations transmit TV content by radio waves to televisions to households in a digital format. Cable TV signals are transmitted through coaxial or fiber-optic cables directly to each household without the need for external antennas. The same technology can also be used to transmit FM-radio, internet, telephone, and other non-television services. Satellite TV covers television programming with the use of communication satellites transmitting to satellite dishes. A dedicated satellite receiver (external set-top boxes or built into TV sets) decodes the television program. Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol networks. IPTV is used in subscriber-based telecommunications networks via set-top boxes or other customer-premises equipment. All types of OTT (over-the-top) services, such as TVOD (transactional video on demand) and SVOD (subscription video on demand) are excluded from the definition of the Traditional TV & Home Video segment. Furthermore, electric through-TV-subscription revenues are contained in this subsegment.

All figures are estimate. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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Statistics on " Television industry in Europe "

Statistics on Television industry in Europe



Advertising and commercial TV


Public TV


Pay TV


Consumer behavior


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