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Mobile app revenue worldwide 2017-2025, by segment

Published by Statista Research Department, Sep 15, 2021
In 2020, global revenue from mobile apps increased to over 318 billion U.S. dollars. This was an increase of over 60 billion U.S. dollars compared to 2019. The strongest segment that year was the mobile games segment with a revenue of over 200 billion U.S. dollars, followed by social networking mobile apps, which created a revenue of around 31 billion dollars. The Statista Digital Market Outlook estimates that revenue across most segments will increase over the next few years and overall will reach around 613 billion U.S. dollars by 2025.

Revenue of mobile apps worldwide 2017-2025, by segment (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Outlook are estimates
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones. We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store. We also consider three different sources of revenue:
Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app
Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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