APAC: luxury goods shopping preference by type 2023

According to a survey from 2023, 55 percent of respondents in China preferred to buy premium or luxury clothes and shoes. In comparison, 39 percent of respondents in South Korea bought premium or luxury clothing items in 2023.

Preference to buy premium or luxury items in selected Asia-Pacific countries in 2023, by type

Characteristic	Australia	China	India	Japan	South Korea
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Number of respondents

81,152 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The original survey question was: "In which of these product categories do you also buy premium or luxury items?"
For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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