APAC: video streaming users by country 2023

From the selected regions, the ranking by number of users in the 'Video Streaming (SVoD)' segment of the digital media market is lead by China with 412.89 million users and is followed by India (78.94 million users). In contrast, the ranking is trailed by Cambodia with 1.39 million users, recording a difference of 411.5 million users to China.

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Number of subscription video-on-demand (SVOD) users in the Asia-Pacific region in 2023, by country or territory (in millions)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Subscription-based Video-on-Demand services (Subscription-VoD or SVoD), e.g. Netflix and Amazon Prime Video, offer unlimited access to their content libraries for a monthly subscription fee. Movies and TV series can be streamed to various supported connected devices. The SVoD market does not include ad-supported services, pay-per-view offerings or services that require a pay-TV subscription (e.g. HBO Go).

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