Share of social media shoppers in the United Kingdom 2021

Published by
Alexander Kunst,
Nov 12, 2021
This statistic shows results from the Global Consumer Survey Special "E-Commerce", conducted in October 2021. About 31 percent of UK respondents who use social media platforms regularly stated that they had already made an online purchase via a social media platform and will continue using this service.

Have you ever made an online purchase via a social media platform (such as Instagram) in the past 12 months?

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Number of respondents

1,048 respondents

Age group

18 years and older

Special properties

online purchasers who use social media platforms regularly

Citation formats
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Most popular social media platforms (how many people)

6

Instagram

6

Facebook

7

WhatsApp, Twitter, Snapchat and TikTok

6

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