Share of social media shoppers in the United Kingdom 2021

Published by
Alexander Kunst,
Nov 12, 2021
This statistic shows results from the Global Consumer Survey Special "E-Commerce", conducted in October 2021. About 31 percent of UK respondents who use social media platforms regularly stated that they had already made an online purchase via a social media platform and will continue using this service.

Have you ever made an online purchase via a social media platform (such as Instagram) in the past 12 months?

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Number of respondents

1,048 respondents

Age group

18 years and older

Special properties

online purchasers who use social media platforms regularly

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Statistics on " Social media usage in the United Kingdom (UK) "

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Statistics on Social media usage in the United Kingdom (UK)

Overview

4

Benchmarks

7

Demographics

7

Spotlight: UK children on social media

6

Usage

8

Facebook

7

TikTok

7

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Marketing

8

Further related statistics

21

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Topics

Social media usage in the UKSocial mediaFacebookSocial media advertising and marketing worldwideSocial commerce in the United States
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