momox fashion brand profile in Germany 2022
When it comes to second-hand apparel online shop users, brand awareness of momox fashion is at 45% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is momox fashion in Germany?
In total, 14% of German second-hand apparel online shop users say they like momox fashion. However, in actuality, among the 45% of German respondents who know momox fashion, 31% of people like the brand.
What is the usage share of momox fashion in Germany?
All in all, 10% of second-hand apparel online shop users in Germany use momox fashion. That means, of the 45% who know the brand, 22% use them.
How loyal are the customers of momox fashion?
Around 7% of second-hand apparel online shop users in Germany say they are likely to use momox fashion again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around momox fashion in Germany?
In July 2022, about 10% of German second-hand apparel online shop users had heard about momox fashion in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around momox fashion in Germany.
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