Share of consumers in Germany that bought sporting goods 2021, by store type

Published by
D. Tighe,
Jun 21, 2023
When asked in 2021 where they had purchased sporting goods in the past two years, about 41 percent of surveyed consumers in Germany indicated that they bought from an online marketplace, such as Amazon. Although online marketplaces were the most popular option, many shoppers also purchased from online and offline sporting goods stores, single brand stores, as well as department stores.

Where did you buy sporting goods in the past 24 months?

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Number of respondents

Over 1,000

Age group

16-50 years

Special properties

residential online respondents who purchased sporting goods in the past 24 months

Supplementary notes

Multiple answers were possible for this question.

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