Japan: milk substitutes revenue per capita 2017-2027

The average revenue per user (ARPU) in the milk substitutes segment of the food market in Japan was forecast to continuously increase between 2023 and 2027 by in total 1,212.1 YEN (+63.52 percent). After the fourth consecutive increasing year, the revenue per user is estimated to reach 3,120.28 YEN and therefore a new peak in 2027. Notably, the average revenue per user (ARPU) of the milk substitutes segment of the food market was continuously increasing over the past years.

Find other key market indicators concerning the milk substitutes segment of the food market in Japan, such as revenue and volume.

Revenue per capita of the milk substitutes market in Japan from 2017 to 2027 (in Japanese yen)

Characteristic	Per capita revenue in Japanese yen
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Milk Substitutes segment covers all types of plant-based milk, such as soya, almond, oat, rice, coconut, spelt, and other. Other includes hazelnut, soya/rice blend, buckwheat, cashew, pea, millet, lupine, hemp, quinoa, flax seed, grain, etc. Considered in this segment are plant-based plain milk as well as plant-based flavored milk.

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