Japan: milk substitute revenue per capita

In 2021, the per capita revenue of milk substitute in Japan increased to 1,207.16 Japanese yen. The Statista Consumer Market Outlook further estimates that by 2027, per capita revenue of the milk substitute market will reach 2,196.84 Japanese yen.

Average revenue per capita of milk substitutes in Japan from 2017 to 2027 (in Japanese yen)

Characteristic	Per capita revenue in Japanese yen
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Supplementary notes

The Milk Substitutes segment covers all types of plant-based milk, such as soya, almond, oat, rice, coconut, spelt, and other. “Other” includes hazelnut, soya/rice blend, buckwheat, cashew, pea, millet, lupine, hemp, quinoa, flax seed, grain, etc. Considered in this segment are plant-based plain milk as well as plant-based flavored milk. All figures are estimates. A detailed methodologycan be found in the Statista Market Outlook.

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