Try our corporate solution for free!

Banner advertising expenditure in Poland 2017-2026

Banner advertising expenditure in Poland from 2017 to 2026

To view this statistic you need one of our Corporate Solutions, which includes the following benefits

  • Immediate access to statistics, forecasts, reports and market outlooks
  • Download as XLS, PPT, PNG and PDF
  • Detailed source and background information
Statista Corporate Solutions

Statista Corporate Solutions

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Supplementary notes

Banner Advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs, on a mobile-enabled website, in an app, or on social media.

Typical formats include skyscrapers, wallpapers, interstitials, or pop-ups which usually link to the advertiser's landing page. In addition to these static banners, so-called rich media banners make it possible to present sounds, animations, or videos.

Videos which are displayed instead of a static banner outside of a certain video player are also considered rich media.

Banners that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included within the classification of banner advertising.

Overlay advertisements and pre-roll, mid-roll, or post-roll video ads within web- or app-based video players are not categorized as banners but rather as video advertising.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Digital advertising in Poland "

Statistics on Digital advertising in Poland

Overview

5

E-mail advertising

7

Mobile advertising

8

Social media advertising

8

Video and display advertising

5

Other formats

6

Consumer behavior

6

Further related statistics

21
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.