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Banner advertising expenditure in Poland 2017-2026

Banner advertising expenditure in Poland from 2017 to 2026

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Supplementary notes

Banner Advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs, on a mobile-enabled website, in an app, or on social media.

Typical formats include skyscrapers, wallpapers, interstitials, or pop-ups which usually link to the advertiser's landing page. In addition to these static banners, so-called rich media banners make it possible to present sounds, animations, or videos.

Videos which are displayed instead of a static banner outside of a certain video player are also considered rich media.

Banners that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included within the classification of banner advertising.

Overlay advertisements and pre-roll, mid-roll, or post-roll video ads within web- or app-based video players are not categorized as banners but rather as video advertising.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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Statistics on " Digital advertising in Poland "

Statistics on Digital advertising in Poland



E-mail advertising


Mobile advertising


Social media advertising


Video and display advertising


Other formats


Consumer behavior


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