Poland: search advertising expenditure 2017-2026

In 2021, 430 million U.S. dollars were spent on search advertising in Poland, an increase of 62 million compared to the previous year. The Statista Advertising and Media Outlook estimates that the money spent on search advertising in Poland will continue to increase and reach around 650 million U.S. dollars in 2026.

Search advertising expenditure in Poland from 2017 to 2026 (in million U.S. dollars)

Characteristic	Expenditure in million USD
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Supplementary notes

Search Advertising, also called Search Engine Advertising (SEA) or Paid Search Advertising, describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable. br>
Sponsored links and keyword advertising are also part of Search Advertising which can be targeted on local or keyword-related factors. br>
Google Ads is currently the biggest provider of Search Advertising on the market. br>
Not included are revenues generated through Search Engine Optimization (SEO).

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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