Poland: sponsorship & advertising ad spending 2019-2028

The ad spending in the 'Sponsorship & Advertising' segment of the esports market in Poland was forecast to continuously increase between 2024 and 2028 by in total 3.9 million U.S. dollars (+39.76 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 13.75 million U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Sponsorship & Advertising' segment of the esports market was continuously increasing over the past years.

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Ad spending of the sponsorship & advertising market in Poland from 2019 to 2028 (in million U.S. dollars)

Characteristic	Spending in million USD
2028	13.75
2027	12.8
2026	11.86
2025	10.86
2024	9.81
2023	8.74
2022	7.67
2021	6.63
2020	5.64
2019	4.74

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Release date

January 2024

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Region

Poland

Survey time period

2019 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.

The Sponsorship & Advertising market encompasses the revenues of teams and organizers via sponsorship deals. This includes deals relating to sponsoring an event (e.g product placement, sponsoring Esport teams, payments by brands for the use of the Esport team, or any kind of advertising sold as part of a sponsorship package.

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