Gen Z beauty & personal care purchase online channels in the United States 2021

Published by
Alexander Kunst,
Mar 15, 2022
The displayed data on Gen Z beauty & personal care purchase online channels shows results of the GCS Special Sustainable Consumption, conducted in the United States in 2021. Some 43 percent of Generation Z respondents stated that they had purchased cosmetics and body care products on an online marketplace in the past 12 months.

Generation Z online purchase channels for cosmetics / personal care in the United States in 2021

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Number of respondents

182 respondents

Age group

16 years and older

Special properties

Gen Z respondents who purchased beauty/personal care products

Supplementary notes

During the survey, the question was phrased as follows: "In which online stores have you purchased cosmetics and body care products in the last 12 months?"

Multiple answers were possible.

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