Gen Z beauty & personal care purchase online channels in the United States 2021

Generation Z online purchase channels for cosmetics / personal care in the United States in 2021

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Number of respondents

182 respondents

Age group

16 years and older

Special properties

Gen Z respondents who purchased beauty/personal care products

Supplementary notes

During the survey, the question was phrased as follows: "In which online stores have you purchased cosmetics and body care products in the last 12 months?"

Multiple answers were possible.

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Statistics on " Gen Z and the beauty industry in the United States "

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Market overview

6

Beauty brands

6

Skin care

7

Consumer behavior

8

Digital behavior

8

Brand values, sustainability, and diversity

8
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