Gen Z attitudes towards beauty & social media in the United States 2021

Published by
Alexander Kunst,
Mar 16, 2022
The displayed data on Generation Z attitudes towards beauty and social media shows results of the GCS Special Beauty & Cosmetics, conducted in the United States in 2021. Some 31 percent of Gen Z respondents agreed with the statement "Influencers convey unrealistic beauty ideals".

Generation Z attitudes towards beauty and social media in the United States 2021

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Number of respondents

237 respondents

Age group

16 years and older

Special properties

Gen Z, female residential online population who use decorative cosmetics or face care products

Supplementary notes

During the survey, the question was phrased as follows: " Which of the following statements about beauty & social media do you agree with?"

Multiple answers were possible.

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Statistics on " Gen Z and the beauty industry in the United States "

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Market overview

6

Beauty brands

6

Skin care

7

Consumer behavior

8

Digital behavior

8

Brand values, sustainability, and diversity

8

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Topics

Gen Z and the beauty industry in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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