Gen Z most popular facial care brands in the United States 2021

Published by
Alexander Kunst,
Mar 16, 2022
The displayed data on Generation Z facial care purchases by brand shows results of the GCS Special Beauty & Cosmetics, conducted in the United States in 2021. Some 25 percent of Gen Z respondents had bought facial care from Aveeno in the past 12 months.

Generation Z facial care purchases by brand in the United States in 2021

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Number of respondents

203 respondents

Age group

16 years and older

Special properties

Gen Z, female residential online population who use face care products at least once a month and know at least one of the respective brands

Supplementary notes

During the survey, the question was phrased as follows: "Which of the following facial care brands have you purchased in the last 12 months?"

Multiple answers were possible.

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Market overview

6

Beauty brands

6

Skin care

7

Consumer behavior

8

Digital behavior

8

Brand values, sustainability, and diversity

8

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Topics

Gen Z and the beauty industry in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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