Czechia: digital video advertising ad spending 2018-2027

The ad spending in the digital video advertising segment of the advertising market in the Czech Republic was forecast to continuously increase between 2023 and 2027 by in total 56 million U.S. dollars (+22.63 percent). According to this forecast in 2027, the ad spending will have increased for the fourth consecutive year to 303.48 million U.S. dollars. Notably, the ad spending of the digital video advertising segment of the advertising market was continuously increasing over the past years.Find further information concerning the revenue in the digital video advertising segment of the advertising market by looking at other countries, such as Russia and Poland.

Ad spending of the digital video advertising market in Czechia from 2018 to 2027 (in million U.S. dollars)

Characteristic	Ad spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Video Advertising considers all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

These advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

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