Netherlands: hotel booking brand market share

Booking.com was the most popular brand in the hotel booking industry, accounting for 35 of the market. Voordeeluitjes, on the other hand, held only a five percent share of the market.

Market shares of the leading hotel booking brands in the Netherlands in 2021

Characteristic	Market share
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Supplementary notes

The Hotels segment includes hotels and professionally-run guest houses. These accommodations can be booked directly via the providers website, through a tour operator, a travel agency, an online travel agency (OTA), or by telephone. Well-known providers are Hotels.com, trivago, and Booking.com. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent all hotel guests.

Private accommodation and holiday flats, as well as private room and accommodation rentals that are booked via portals such as Airbnb are not included.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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