Boca brand profile in the UK 2022
When it comes to meat substitutes users, brand awareness of Boca is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Boca in the UK?
In total, 4% of UK meat substitutes users say they like Boca. However, in actuality, among the 20% of UK respondents who know Boca, 20% of people like the brand.
What is the usage share of Boca in the UK?
All in all, 4% of meat substitutes users in the UK use Boca. That means, of the 20% who know the brand, 20% use them.
How loyal are the customers of Boca?
Around 2% of meat substitutes users in the UK say they are likely to use Boca again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Boca in the UK?
In May 2022, about 5% of UK meat substitutes users had heard about Boca in the media, on social media, or in advertising over the past four weeks. Of the 20% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Boca in the UK.
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