Hair care market revenue share in Italy 2017-2025, by sales channel

Published by Statista Research Department, Jun 27, 2023
The revenue of the hair care market in Italy increased in 2021 to 1.16 billion euros. The majority, 85.3 percent of this revenue was created through offline sales. The Statista Consumer Market Outlook however estimates that the share of online sales will continue to increase over the next few years and by 2025 reach around 28.2 percent.

Revenue share of the hair care market in Italy from 2017 to 2025, by sales channel

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Supplementary notes

The segment Hair Care covers all products used for the care and styling of hair. This includes shampoo, conditioner, hair masks, styling products and hair color. Excluded are shower gels, shaving products, professional hair products or hair salon services.

All figures are estimates. A detailed methodology can be found in the Statista Consumer Market Outlook.

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International trade

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Hair care market in ItalyCosmetics industry in the U.S.Cosmetics industryCosmetics market in ItalyPharmaceutical market in Italy
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